👀  Overview

Below, I provide a brief overview of the project's background and results. If you're interested in understanding directly how I arrived at this solution, please skip to My Role & Process section.

👂 Background

For a job-seeking platform, expanding our talent database is paramount. However, we've identified challenges with our onboarding process that are limiting potential talent from applying to jobs. Here are the key findings:

• Challenge 1: The Mixpanel funnel graph indicates the highest drop-off rate occurs at the 2nd form during onboarding.
• Challenge 2: Users who identify jobs they wish to apply for, but don't have an account, are directed to the onboarding form before they can apply, potentially causing friction.

📏 Formulating Hypothesis

Based on our findings, we've developed the following hypotheses:

• Hypothesis 1: Overwhelming Single-Page Information Request

  Despite having only two steps in our onboarding, the final page consolidates all remaining questions. This could overwhelm users due to the sheer volume of queries presented at once.

• Hypothesis 2: Lack of Direct Signup-to-Job Application Path

  Users without an account are rerouted to the onboarding process when they attempt to apply for a job. This creates an inconsistent user journey, where they are first asked to complete onboarding and then must revisit and click the apply button again

👂 Ideation Process

Ideation process based on identified issues:

• Issue 1: High churn rate on the 2nd onboarding form

  • Key Questions:

    • How long are users taking to complete the form?
    • Can we eliminate or consolidate any questions to speed up the onboarding process?
    • Are there design optimizations that can improve user navigation and form completion?

  • Proposed Solutions:

    • Break the 2nd form into smaller, more digestible sections.
    • Transition to dropdown menus with suggestions to reduce user input time.
    • Remove questions that aren't crucial for employers when shortlisting candidates.

    https://dealls.com/sign-up

• Issue 2: Redirecting users without accounts to onboarding instead of allowing them to continue with the job application

  • Key Questions:

    • How many users drop off after being redirected to the onboarding page?
    • What's the average time users spend completing onboarding before returning to job application?
    • How long would a combined onboarding and job application process take?

  • Proposed Solutions:

    • Introduce a streamlined process allowing users to apply for jobs and create an account simultaneously.

    

🤭 Results

Achieved a 45% improvement in onboarding completion rate and increased job applications by 23%

💠 My Role & Process